So now that things have got a bit more serious and as your business grows, it’s time to think about how you look in the eyes of others. The logo you have is likely to have been based on the hopes and plans you had for your company at the start.
However, now that you’re operating successfully, it’s possible that you find the business isn’t following the path you thought it would, and that your business may have taken a whole new direction altogether. This is just one thing that might lead to considering a logo redesign.
Why should I think about redesigning my company logo?
1. Company name
If you should decide to change your company name it is important to make sure your logo and marketing/promotional material reflect this. There can be nothing more harmful to a brand than sending out confusing messages to your existing or potential clients. Try to refrain from putting your new company name beside the old logo and hope that it will do. IF the proper amount of time isn’t taken in a redesign of your logo, it can make a bad impression and may make customers wonder why you just changed the company name.
By spending time changing your brand you can be proud of the improvement and it’s a great opportunity to relaunch your business with a fresh start. Your new identity can do much of this work for you.
2. Old and outdated
If you feel your logo looks outdated and tired, then chances are your clients and would-be clients are thinking the same thing. If this is the case, then it’s definitely time for an update. Does your current identity truly reflect your company and what you do? If it doesn’t then its really time to think about refreshing your appearance.
3. Changes in your business
Maybe your business has changed in such a way that your brand identity is no longer representing what your company is and what you do. Maybe you started personally handling each client you have and now you employ a greater number of specialists assigned to each specific area of your business. By establishing a new identity, it will help create true brand values and will help support service or product expectations.
4. New or improved services or product(s)
If only minor changes to product or services you provide have been made, then this doesn’t mean you should have to redesign your brand identity. If you have made considerable changes to either, then your brand should in turn reflect your improved position in the market. A redesign of your brand for this reason makes sense as it shows that your business has evolved which in turn usually encourages already existing customers to consider you for work that they may not have thought you could do or to use services they didn’t know you offered.
5. A new target audience
It’s not uncommon for a company to change their target markets – maybe it’s new products or services that have brought you to targeting new areas or it could be that you are looking to take existing products or services into an existing market. If that’s the case, then its most likely that it will require that you improve the impression you make and a new brand identity can truly help get you noticed and make the impact you are looking for or need.
Should your business have changed in any of these key areas, then it’s time you assessed your brand with a view to redesigning your brand.
Photo credit LogoDesignerBlog