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4 Things Your SMB Should Outsource

Jason Laloux : July 30, 2014 12:31 pm : Guest Post, Marketing, Mission, Time Management

 

The DIY spirit in the small business world is as alive as ever, and if your business takes full advantage of automating certain routine activities it’s probably accomplishing a lot more than it could a decade ago. Just because something can’t be automated, though, that doesn’t mean that your business should be doing it itself.

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Customer Focused Website Tools and Tweaks

Scarlett Jones MacKenzie : May 12, 2014 7:34 pm : Guest Post, SEO

 

Website magazine recently cited four ways that website design can be search engine friendly. The article provides detailed advice about losing clutter, creating visual hierarchy, speeding up page loading times and also having a responsive design. While I would never argue with the fact that sites should be optimized for search engines, this article left me asking: Who are we designing for?

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Book Review – Lean In by Sheryl Sandberg

Jeff Taylor : February 17, 2014 3:38 pm : Blog, Book Reviews
sheryl_centered

I took up this book for many other reasons than those things that in the end, ultimately, led to my enjoying it most.

Firstly, I know that in the digital world as far as leaders-of-people go, Mrs.Sandberg is clearly among the most revered. Someone who is results driven. A leader whose traits you wouldn’t be amiss to want to try and emulate.

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Book Review: So Good They Can’t Ignore You by Cal Newport

Jeff Taylor : January 27, 2014 2:52 pm : Blog, Book Reviews
so good cover

There is a lot in this book you’d be a fool to argue. The author’s selective nature when it comes to real life case studies always seemed to favour his already fashioned viewpoint, but who am I to say he hasn’t done tons of research? You almost have to assume he has.

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Book Review: Ctrl Alt Delete by Mitch Joel

Jeff Taylor : January 5, 2014 8:10 pm : Blog, Book Reviews
book_ctrlaltdelete

This post has been a long time coming.

Since Heelatch transitioned to operations under our new brand name Neteyecon, and for quite a bit of time before that (several years in fact) we have been VERY quiet on the blogging front.

Our plans are that this will change, and that our output will increase, but like everything else – the proof will be in the pudding. That, and we want to have something to say when we do choose to write.

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