For those who have been living under a rock for the past 4 or 5 years, perhaps you are unfamiliar with this book and author.
The Long Tail by Chris Anderson (editor of Wired Magazine and Founder of TED), has been bouncing around bookshelves (and now tablets and reading devices I suspect) for quite some time. In brief, the book is the end result of the author’s search into how the digital economy has changed business forever, and why this is important to entrepreneurs, artists, businesses, and individuals like you and me. Actually, I shouldn’t say “end result”, as he and others continue to debate the impact of The Long Tail on both markets and the world in general.
This is a guest post by CT Moore.
When Rupert Murdoch shut Google out of its newspaper, the Times alone lost 90% of readers. But what if I told you that Murdoch didn?t have to lock Google out to erect a paywall?
In this day and age, there are countless anecdotes about why paywalls aren’t a viable business model. But that doesn’t mean that you can’t get away with restricting content. Basically, it’s still perfectly viable to (1) restrict your content to registered users only, but (2) still let in Google so that content can still rank in the search engine results pages (SERPs).
It was a chilly Halloween. So much so that we decided to take our little Giraffe and Tiger to the Faubourg de L’Ile, in Pincourt, Quebec to go trick or treating at an organized 3-5pm event where mall-goers could bring their dressed up kids and do the rounds indoors. Our thought was that maybe, if it rained or snowed, this would be a worthy substitute to the great outdoors and that kids and parents alike could satisfy their sweet tooth.
A few weeks ago, I wrote about having attended The Art of Marketing Conference here in Montreal in late September, an event at which Max Lenderman was a speaker. Upon learning I’d secured tickets to the event I made the conscious decision to buy Max’s book and was in the middle of it by the time the conference rolled around.
I am by no means old or very wise. At least not in my own eyes.
Maybe I am to the teen I try and scold who is ripping around my neighborhood and burning stop signs on his bloody scooter at all hours, or to the cornerstore cashier who sees me cruise into the store wearing jogging pants and a crusty shirt (I promised myself I’d never wear joggers outside of the house for fear of having given up on life…but they’re just too comfortable). But I don’t care. I’m not old. I may be getting there, but not quite yet.