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Keeping it Real

Jeff Taylor : November 9, 2009 1:23 am : Blog, Branding, Mission
Being sarcastic

This post was originally written back in 2009, and applies just as much today as it ever did. Carpe Diem!

There is no time better than right now for individuals and small businesses to make names for themselves.

Unlike some, who for whatever reason believe Social Media is the second coming of…. (insert something really big and important here), those that hustle, plug away, add value to their clients’ businesses, and KEEP IT REAL, are the companies you will see thriving in the next 3, 5 or 10 years down the road.

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A/B Testing is a Must

Jeff Taylor : October 22, 2009 2:35 am : Marketing, PPC
ab-testing

Say you are running PPC campaigns and the numbers are not good (because you are keeping track right??). You then decide to create another landing page design and replace the old one without knowing exactly why it wasn’t performing as expected.

A/B TESTING PEOPLE!!! Wake up!

If you’re running any kind of landing pages then you should be A/B testing or multivariate testing. It is costing you money everytime someone clicks on your link right? Then you should be optimizing these landing pages as much as possible by testing, measuring, and testing again.

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5 Signs Your Logo Needs Redesigning

Jeff Taylor : October 17, 2009 9:51 pm : Branding, Marketing
Pretty damn ugly logo

So now that things have got a bit more serious and as your business grows, it’s time to think about how you look in the eyes of others. The logo you have is likely to have been based on the hopes and plans you had for your company at the start.

However, now that you’re operating successfully, it’s possible that you find the business isn’t following the path you thought it would, and that your business may have taken a whole new direction altogether. This is just one thing that might lead to considering a logo redesign.

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Building Your Brand from the Bottom Up

Jeff Taylor : October 13, 2009 10:50 am : Blog, Branding, Marketing
Bottoms Up

Thus far, Neteyecon (nee Heelatch in 2009) has worked primarily with small and medium sized businesses and helped them with marketing materials, website design and development, ecommerce and graphic design. A lot of these companies came to us after having spent years toiling with an existing brand (logo and all) and poorly designed and non-user friendly websites.

We pride ourselves on being as up front as possible with our potential clients, and most often our first discussions are very sobering in that we are forced to subtly shoot down most (or all) efforts related to their initial web initiatives.

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My Business Doesn’t Need a Website

Jeff Taylor : October 8, 2009 6:30 pm : Blog, Marketing
nescontroller

photo credit to fbfnetwork.com

We here this all the time (although less and less since this originally posted in 2009) from people who run their own business. “I have my clients”, “I’m not looking for any more clients”, “I’m in the phone book”,? and so on. People still think that having a website is solely for trying to acquire more business or sell stuff. Owning a website should be one of the first things any new or existing business should have. Not convinced, well here are 20 reasons.

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