Blog Archives

Book Review – Lean In by Sheryl Sandberg

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I took up this book for many other reasons than those things that in the end, ultimately, led to my enjoying it most. Firstly, I know that in the digital world as far as leaders-of-people go, Mrs.Sandberg is clearly among more »

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Book Review: So Good They Can’t Ignore You by Cal Newport

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There is a lot in this book you’d be a fool to argue. The author’s selective nature when it comes to real life case studies always seemed to favour his already fashioned viewpoint, but who am I to say he more »

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Book Review: Ctrl Alt Delete by Mitch Joel

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This post has been a long time coming. Since Heelatch transitioned to operations under our new brand name Neteyecon, and for quite a bit of time before that (several years in fact) we have been VERY quiet on the blogging more »

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Book Review: The 4 Hour Work Week by Tim Ferriss

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I must have spent almost 2 hours just tonite procrastinating and being busy checking email and LinkedIn and a myriad of other sites (no Facebook funnily enough…yet – I probably will midway thru this post) – so it’s tough for more »

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Book Review: The Long Tail by Chris Anderson

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For those who have been living under a rock for the past 4 or 5 years, perhaps you are unfamiliar with this book and author. The Long Tail by Chris Anderson (editor of Wired Magazine and Founder of TED), has been bouncing around bookshelves more »

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Book Review: Brand New World by Max Lenderman

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A few weeks ago, I wrote about having attended The Art of Marketing Conference here in Montreal in late September, an event at which Max Lenderman was a speaker. Upon learning I’d secured tickets to the event I made the conscious decision more »

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Book Review: Flip the Funnel by Joseph Jaffe

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I got onto Jaffe after having come across and listened to a few episodes of the Podcast he and Mitch Joel took up as part of a now ongoing series of chats they have touching on all things social media. An earlier taste of more »

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Book Review: Trust Agents by Julien Smith and Chris Brogan

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Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust I have been tearing through books lately. A lot of books. In fact, my wife is starting to wonder what exactly keeps me in the can for more »

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